CID URL Builder

How This Works

Overview

This tool builds campaign tracking URLs for Adobe Analytics. Fill in the fields, click Generate, and copy the link — the cid= tag is added automatically so your traffic shows up correctly in reports.

Use it any time you're sharing a campaign link: paid ads, emails, social posts, QR codes, or anything else you want to track.

Presets

Presets are shortcuts that pre-configure the form with defaults and simplify dropdown options, so you spend less time hunting through lists.

Custom presets let you save your own setup — including your specific property, agency, default URL, preferred channel, and more. Custom presets give you full control including Business Area. Use them if you run the same type of campaign repeatedly.

Field-by-field guide

Who & Where

01Executor Type

Who is executing the campaign: Agency, Corporate, or Location.

02Executor Name

The specific agency, team, or property.

03Business Area (LOB)

The line of business this campaign supports.

Destination

URLLanding Page URL

The full destination URL where users land after clicking. Must start with https://

What

04Campaign

The campaign moment or name.

09Driver

The primary action the campaign is designed to drive.

How

05Channel

The delivery mechanism (Email, Social, SEM, etc.).

06–08Email Fields

Email Name, Link ID, and Send Date (email channel only).

10Platform

Social platform (social channels only).

11Keyword Type

Branded or Non-Branded (Paid Search only).

Request Changes

Need to request a change or suggest a new option? Submit a request to HRX.

CID URL Builder Generate consistent Adobe Analytics tracking URLs with a structured CID parameter.

Presets

Select a preset to pre-fill and simplify options.

Destination

URL Required Please enter a valid URL (https://…)

Who & Where

Executor Required

Executor is required

Business Area Required Business area is required

What

Campaign Required

Campaign is required

Driver Required Driver is required

How

Channel Required Channel is required

Platform Optional Platform is required for social channels

Keyword Type Optional Keyword type is required for Paid Search

Your URL

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